1. Design Studio
Our first step (after research, which was primarily handled by the UX Manager prior to my hire), was to get a cross-functional group of employees together for a day-long design studio where we could throw ideas at the wall and hopefully leave with solid ideas to continue iterating on.
We had a great group of people attend from design, customer and technical support, merchandising, and project management. After splitting into a couple teams, we regrouped and shared the work with everyone.