Recommendation Redesign

As we changed back-end client and technology, we had the chance to redesign our shopping system. This stemmed from the new recommendation engine which impacted the on-page carousels and search dropdown.

Researched via Analytics, mocked up in Sketch, and tested with UsabilityHub.

Clarifying the Hierarchy

Our previous design used centered text and buttons below each product image, which gave the page a very ragged and cluttered look that was confusing for users scanning for items and prices. It also impacted accessibility as centered text is harder to read, and repeated links are confusing (especially for those with an impairment of any kind using assistive technology). The new design prioritized simplicity while keeping information grouped & left aligned to solve these issues.

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