BOB-CAT’s audience has been shifting to mobile/tablet, their product lines have grown substantially, and there was a growing need to highlight specific features and use-cases of each mower and who they were made for (eg: which mower was the best fit for which jobs).

I built out the new Information Architecture, designed all of the main pages, helped our devs build-out sections in WordPress, and helped the team flow content and test the all-new bobcatturf.com