As a manufacturer of custom pieces that can’t readily be shown due to client agreements, the challenge with Metalcraft was conveying their story without divulging trade secrets. We worked closely with our copywriters to develop a narrative that didn’t rely too heavily on product photography, but instead leaned into the process and people involved.

I left the agency after designing & pitching the initial page templates, but the web team finished the great work we started and landed on the fresh new Mtlcraft.com